Video Tips

Shooting Tips

 

What if I don’t know how to make a video?

Sometimes the simplest videos are the best executed videos. No need for special effects or flashy graphics here. We also encourage collaboration and teamwork, so feel free to partner with a friend who knows a thing or two about making a video (see official rules about group submissions).

 

Strive for clarity

Like in writing an essay, creating a winning video requires clarity of thought—and clarity of shot. Make sure your audio (especially your voice!) is clear and audible. Use a tripod or steady your camera to ensure your picture is in focus and not shaky. Adjust your camera’s settings to get the best video quality you can.

 

What if I don’t have a fancy video camera?

You don’t have to own an expensive video camera to create a winning video. Many point-and-shoot cameras have video functions. See if your school has a video production class and if you can borrow a camera. Ask among your friends and family members to see if anyone can lend you one. And if you’re unfamiliar with the camera, the user’s manuals are usually online.

 

Content Tips

 

What does “the best” video really mean?

This contest is not just about having a flashy video; rather, the selection committee will be looking for the content. Imagine your entry is a video version of a personal statement: concise, to-the-point, honest, and thoughtful.

 

Write out what the video’s primary message will be before you shoot.

What are you trying to say? Spend some time before shooting your video to write down what the primary point of your video will be. What is the best way to convey that message? Will you narrate it? Will you use text?

 

Make your video stand out.

Remember, the selection committee will be watching many videos, so be sure yours stands out. Again, the video’s content matters as much as its execution. What are your own favorite short YouTube or Vimeo videos? Why do they stand out to you? (Note that while humor makes for a good viral video, make sure that your humor suits a broad audience and conveys an honest message).

 

Engage your viewers in the first 10 seconds or less.

To appeal to a broad audience and to be a compelling video, your submission should offer something engaging in the first 10 seconds. Just like writing a personal statement, your video submission should “hook” the viewer right off the bat.

 

Useful Links

 

Video production tips

 

12 Tips for Shooting Better Video

 

Tips for Shooting Video With A DSLR